There are several ways and tools to exploit blockchain for marketing.
Blockchain is a technology that has great potential, and therefore many use it to create their startups.
Simply put, Blockchain is a certified and secure transaction process between two parties. It has gained popularity thanks to Bitcoin’s innovation and cryptocurrency.
It is quite difficult to break into the Blockchain market, and therefore you need to have the skills to present your project, as well as create a product that will pique the interest of the audience.
Startups should actively promote their product, be active participants on various social networks, consistently interact with their audience and prove to the general public that the project has value.
Below we will present seven tools that will make your marketing campaigns much more effective. It does not matter if you are preparing for an ICO or just want to draw attention to your project, these tips will be useful.
Find the Problem You Need to Solve
The goal of your Blockchain project is not to make money. It must solve the common problems that people face in everyday life.
One of the most common problems we often encounter is a lack of understanding of the value of the project. Many innovative ideas are currently under development, but only a few of them indicate how their project can make life easier for everyone.
Startups such as the OPEN Platform and SuchApp are distinguished by successful ICO marketing campaigns because they promote themselves as skilled problem solvers. They focused on the needs of society and do not specifically target the Blockchain community.
Tactics and Tools for blockchain marketing
The main advice for successfully launching your Blockchain startup is to use a variety of tactics and tools, one of which should be an interaction and analysis tool. This will help you understand what traffic is running on your site and provide you with a platform for communicating with the community of followers you created.
For example, you can use email marketing campaigns to help you get in touch with people interested in your project. Such communication will also help you build confidence and loyalty to your critical audience.
ICO is not the Only Option
A lot of time, effort and money are spent on creating a successful ICO. Team members have to work around the clock to properly prepare their marketing campaigns, improve the project and come up with programs to attract new customers. So, ultimately, startups can spend up to $ 80,000 just to effectively manage their ICOs. Its launch does not guarantee the success of your project and vice versa.
For example, Dogecoin never conducted an ICO. However, the project has skyrocketed, with a capitalization of more than $2 million. The lesson we can learn from examples such as Dogecoin, CryptoKitties, and similar projects is that ICOs are not the only way to promote your new Blockchain project.
Build Your Community
Have you noticed that most Blockchain projects try to be actively present on various platforms? This is not uncommon for startups, especially since there are many different social networks – Reddit, Telegram, Twitter, Medium and Discord. It can be said that startups use social networks to attract more subscribers.
Creating content on multiple platforms will allow you to launch a Blockchain project and attract people from different market segments. As a result, it will turn out to create a diverse community that will be interested in using or investing in your project.
Use Email Marketing
One of the most effective digital marketing strategies is to send emails. Email marketing is a great way to inform your target audience about project news and updates. You will be able to establish contact with your audience and inspire confidence in this way.
Reward Your Regular Users with Bonuses and the Bounty Programs
Another great marketing tool that helps many Blockchain startups win against the rest is the Bounty program. Users will be able to get their share of project coins without investing their funds. All that is required is to make several efforts aimed at its popularization (reposts and comments on various social networks).
Reorient Your Public
Everything rapidly changes in the cryptocurrency space. It also happens that people may be interested in your project for a month, and then forget about it. News is spreading fast, and many investors are constantly looking for the appearance of the “next Bitcoin,” not a new innovative Blockchain project.
For your idea to always be interesting, it is important to constantly interact with your audience. Chat with them on social networks, applications like Telegram, and via email. Remind them of your services, what problems you are aiming to solve, and that they will benefit from supporting your Blockchain project.
This will increase your chances of them being more likely to continue to support your project in the early stages, instead of investing months in other projects around which they create a lot of noise.
PR will Increase Confidence in Your Project
Press releases are very important. They can act as a tool that will attract the attention of potential investors, as well as legitimize the value of your project. Moreover, a correctly written press release can leave a lasting impression on your target audience, evoking interest in the project.