The American financial services giant Fidelity Investments will soon be offering its clients a crypto trading platform.

Bloomberg reports that the company is about to launch a platform for Bitcoin over-the-counter (OTC) trading within a few weeks.

Fidelity only targets institutional clients and, according to a study published by the same company, 47% of institutional investors believe that it is worth investing directly in digital assets, while 72% said they were willing to buy investment products that contain digital assets.

It is therefore not surprising that Fidelity has already started some time ago to offer services in this area, such as custody and interest-bearing deposit accounts.

Based in Boston, the company is one of the world’s largest asset managers, with $2.46 trillion in assets under management and $6.7 trillion in total assets of its customers.

The choice to opt for an OTC platform, and not for a normal exchange, is due to the fact that the recipients are large institutional investors and not small retail investors. The OTC platforms, in fact, allow exchanging safely even very high amounts, at a fixed price agreed on a case by case basis between the parties.

Arlene Roberts, a spokesperson for Fidelity, said:

“We currently have a select set of clients we’re supporting on our platform. We will continue to roll out our services over the coming weeks and months based on our clients’ needs, jurisdictions, and other factors. Currently, our service offering is focused on Bitcoin”.